Tell me the number you're trying to move. A couple of sentences is plenty.
Strategy, design and engineering in one person. I take websites, internal tools, AI content and interactive builds the whole way from first sketch to production.
Web · Brand
2025
Electric car rental site: a fast, friendly way to book an EV.
Shopify · 3D / WebGL
2025
Custom 3D Shopify storefront: +42% Shopify sales.
Agency · Web
2024
Agency website: positioning and identity, brought online.
Payments · Web · Brand
2025
Payments broker: a conversion-focused site and brand.
Finance · KYC · Platform
KYC and identity verification for finance, made quick to pass.
SaaS · Mobile · Platform
Affiliate tracking for mobile apps: recruit, attribute, pay out.
+390%
CONVERSIONS
“We spoke to five or six agencies before choosing, and I'm so glad we did: collaborative, insightful, and delivered far beyond expectations.”
$6M
RAISED FROM CUSTOMERS
“The communication was always clear and precise. The deliverables were always on time. Callum is a pro.”
+42%
SHOPIFY SALES
“A huge thank you to Callum who has put in serious work behind the scenes to bring our sites life. The level of detail, creativity, and execution he builds with has been exceptional.”
+84%
LEADS APPLYING / MONTH
“Callum is fast, and he understood our goals and the problems we'd had with other agencies straight away. The new automated proposal system is extremely slick.”
Most teams stitch a designer to an engineer to a strategist and lose the idea in the seams. I'm all three in one person, so the work that reaches production is the same idea you started with.
We agree the number that matters before anything gets designed, then I build in short cycles. Within a couple of weeks you're clicking a working version of your product, and we steer from what you can see.
One head also means speed. A decision that would take an agency a meeting happens in a message, and when the build teaches us something, the design changes the same day.
Marketing sites, web platforms, internal tools, AI content and interactive 3D, like this page. Each one goes from first idea to a live, hand-built product that you own outright.
Here's how I work across each discipline, and what it ships.
Websites built to move a specific number: bookings, enquiries, sales. I do the positioning and the identity, then build the site by hand so it loads fast and feels like nobody else's.
Products, platforms and internal tools that give a team its hours back, including the AI assistants that sit inside them. You own what I build outright, with no licence fees attached.
Campaigns, ads, video and photography produced with AI and held to your brand. A month of assets in the time a shoot takes to book, published on a schedule, and written to be found by answer engines as well as search.
Configurators, competitions and pages like this one. The kind of experience a visitor stays in for minutes, then sends to someone else.
Two ways to work with me, and both start with a conversation.
PROJECT
A website, platform or interactive experience with a clear scope and a fixed price. We agree what it needs to do, then I research, design and build it end to end.
RETAINER
Reserved days each month for the work that compounds after launch: AI content pipelines, SEO and answer-engine visibility, new pages, continuous improvement.
FULL BUILD
12–16 weeks
Thirty minutes on the number you're trying to move and what's standing in the way. You get a straight answer on whether I'm the right person before either of us commits to anything.
I read the market before I price the work: who you're up against, how your customers actually decide, and where the current site loses them. What comes back is one page of scope, timeline and price, argued from what I found.
Structure and wireframes first, then the design system and the pages built from it. You steer the whole thing on screen, while changing course still costs nothing.
A private link from the first week, so the product takes shape somewhere you can watch it. At the end you own all of it: the code, the design files, the accounts.
FAST TRACK
3–4 weeks
A launch, a campaign, a single page that has to be live by a fixed date. Modern stack, no discovery phase, so it suits work in a market you already understand where the question is execution rather than direction. Same build standards, less runway.
CURRENTLY AVAILABLE FOR NEW PROJECTS
Tell me the what you're looking to create. A couple of sentences is plenty. I read every message and reply within a working day.
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