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Web design, development and AI automation for brands, agencies and SaaS companies, from a developer who has also been the CMO.
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Web · Brand · Conversion
2025
App-based electric car and van hire across Jersey and Guernsey. I refined the branding for the web, designed the new website and built it alongside another developer, around one job: getting visitors into the app. It has device-aware download links, a 3D vehicle model and a CMS the team runs. App download conversion rose 390%.
Brand · Web · Marketing · Interactive
2026
Low-sugar flavoured water for kids, in cans they can colour in. As CMO I built the brand and its Doodleverse character world, worked with agencies based in the UAE, the UK, Europe and the US, and set up the D2C shop with its Klaviyo email flows. I designed and built every site myself, including the DoodleACan competition.
Brand · Web · Marketing
2025
The Jersey development studio I co-founded, building websites, platforms and blockchain products. I created the identity, wrote the copy, and designed and built the site around a structured case study system, so every service leads straight to the work behind it.
Brand · Web · Platform
2026
A payments and banking broker for high-risk industries, based in the Isle of Man. I designed and built a site that earns trust fast, an application flow that routes each business to the right service, and a custom CRM that turns applications into branded proposals. Monthly applications rose 84% in the first three months.
Founder · Product · Web
2025
A startup I co-founded to make KYC reusable: one encrypted identity profile that banks and fintechs can verify, update and share under smart contract permissions. I shaped the product and brand, and built its public face for an early access launch.
Product design · Web
2026
Affiliate tracking and payouts for iOS and Android apps. I built its AI affiliate finder, redesigned the platform on one design system, from dashboard and onboarding to billing and the marketplace, and redesigned the marketing site to turn visitors into booked calls.
Here's how I work across each discipline, and what it ships.
I work out the positioning first, then design and build the site around it by hand, so the story, the identity and the code all pull in one direction. The result loads fast, reads in seconds and is measured against the number it was built to move.
I start by mapping where your team loses time, then build the assistants, agents and automations that take that work off them, inside the tools they already use. Everything ships with training and guardrails, so the team trusts it and keeps using it.
Whether it's a management system, a client portal or a new product idea, I scope the smallest version that proves it, build it properly and grow it from there. You own the code outright, with no licence fees and no lock-in.
As your fractional CMO I set the marketing plan and run it with your team and agencies, from search and ads to the email journeys that bring people back. Every month you get a clear report on what moved.
I've been building websites and web apps for over ten years, and co-founded a studio that made them for brands like EVie.
As a CMO I ran the brand itself, how it looked, sounded and felt, and needed the website to carry all of it.
So every project starts with understanding your brand: who it's for, how it should feel and what the site or platform has to do.
I design and build it with care, in short cycles, so you see a working version early and every detail is right before it ships.
Now I do both, so the person building your site or platform is the one planning how it grows, and everything I make is yours outright.
“We spoke to five or six agencies before choosing, and I'm so glad we did: collaborative, insightful, and delivered far beyond expectations.”
Three ways to work with me, and all of them start with a conversation.
PROJECT
A website, platform or AI workflow with a clear scope and a fixed price. We agree what it needs to do, then I research, design and build it end to end.
RETAINER
A senior technical partner on a monthly retainer. Reserved days go wherever they matter most: new builds and MVPs, features and AI workflows, and the search and content work that compounds after launch.
FOR AGENCIES
For agencies that need senior build, AI and digital capability without hiring. I work inside your process, alongside your team or under your brand.
Four stages, from the written proposal to launch and handover.
CURRENTLY AVAILABLE FOR NEW PROJECTS
Tell me what you're looking to create. I read every message and reply within a working day.
